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Green Homes: Their Importance is Growing

Green home graphicsYet another example of the growing importance of green homes: the National Assn. of Realtors has just published a new guide to promote special green features. The new comprehensive guide has been designed so that potential homeowners can find out about special green features in multiple list services.
Until now, the only place to find the coveted green features that buyers are hungry for was in the descriptive portion of the listing, if at all. I’m talking about important things that make a home green, from Energy Star-rated appliances and geothermal heat pumps, to solar heating and low-flow toilets.
According to the MLS, when things slowed down and inventory shrunk, agents were forced into thinking outside the box if they wanted to obtain a listing. Add to that the fact that most of today’s buyers and sellers are concerned about environmental factors, according to the most recent profile by the National Assn. of Realtors.
“The demand for green is growing,” says the association’s president, Steve Brown, a broker in Dayton, Ohio. “NAR’s research consistently shows that today’s consumers want homes and communities that are environmentally sustainable and resource-efficient.”
I know about the growing importance of green homes for today’s homebuyers and sellers. It’s something my clients want. That’s why I published a post titled “25 Homeowner Tips for Going Green.” I suggest you check it out. Meanwhile, I can be reached at 805.886.9378 or through email at Be sure to check out my website. We can all make a difference!

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