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Marketing

MARKETING YOUR HOME

Marketing your home strategically and effectively — whether that property is in  Montecito, Santa Barbara, Hope Ranch, Summerland or Carpinteria — is the most important service Cristal provides to you, the Seller. She begins with an in-depth assessment of your home’s value within the context of current market trends, then develops a targeted approach to presentation of the property in order to maximize its impact in the marketplace and attain the optimal sales result. Cristal’s marketing expertise includes skills in local, regional and national publication placement as well as in distinctive internet presence. The goal is strong local as well as worldwide exposure of your property. In addition, Cristal’s promotion of your home is supported by the strength of Berkshire Hathaway HomeServices California Properties, one of the world’s most respected names in the representation of exceptional real estate.

DIRECT MAIL MARKETING

Cristal’s direct marketing campaigns deliver information on your property into the hands of qualified consumers. Beautifully produced full-color postcards and brochures are addressed to targeted geographic and demographic groups composed of discerning buyers. Tried and true, this remains a valuable method of marketing your home.

a cover of Santa Barbara Magazine, a valuable means of marketing your home

UPSCALE MAGAZINE ADVERTISING 

Presenting your property immersed in the pages of the most attractive, respected and well-read periodicals assures its exposure to the qualified buyers in the core readership demographic of the publications.. Each of Cristal’s listings is showcased through custom photographs and professionally-written descriptive copy.

NEWSPAPER ADVERTISING 

Newspaper real estate sections – typically published in print and online versions – are routinely consulted about property for sale. Cristal knows that when properly timed and placed, this method of advertising provides wide distribution to consumers in the Santa Barbara area, Los Angeles and beyond. She places ads on specific days and within special supplements in order to gain maximum exposure for her clients’ properties.

INTERNET 

With statistics indicating that around 90% of all residential real estate transactions begin online, it follows that the internet is a vital source of real estate and property information for buyers. Cristal maintains a significant internet presence via her state-of-the-art website, representation on the Berkshire Hathaway HomeServices California Properties sophisticated website, and cutting-edge methods of utilizing social media.

    • Targeted Email Cristal selectively markets her listings via her proprietary email list of current and recent clients as well as additional qualified potential home buyers. These emails typically contain a comprehensive package of high-quality photographs and professionally-written descriptive copy about a specific property.
    • Montecito-Estate.com & CristalClarke.com
      Both internet domain names lead potential buyers to Cristal’s state-of-the-art website. Built on a cutting-edge WordPress platform, its design is interesting and engaging while its search engine-optimized structure and content ensure high visibility, accessibility and worldwide exposure. The website’s Cristal’s Listings, the Exclusive Properties section, features a beautiful photo slideshow and professionally-written description of each property, and the “Featured Property” window on the site’s homepage offers a rotating direct link to each listing.
    • Berkshire Hathaway HomeServices California Properties Website Comprehensive, informative, multi-lingual and aesthetically appealing, the Berkshire Hathaway HomeServices California Properties website provides a major worldwide presence for Cristal’s property listings. All of her listings are available 24/7 to the thousands of potential buyers who visit www.bhhscalifornia.com every day.
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Montecito Properties
Montecito Properties

© 2018 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal housing Opportunity. Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates, LLC. BHH Affiliates, LLC and BHHSCP do not guarantee accuracy of all data including measurements, conditions, and features of property. Information is obtained from various sources and will not be verified by broker or MLS. CalBRE 899496